Betting Sports Us

Welcome to your weekly US sports betting news update! In this report, you'll be able to get the latest information about US sports betting and keep up with the industry. This is a valuable resource for gamblers that want to stay sharp and have a competitive edge.

Betting on sports in the US is ultimately all about information. Informed gamblers are in the best position to identify attractive opportunities. That's why we strive to help our readers get an accurate judgment of US sports betting.

Betting on sports in the US was only legal in Nevada up until 2018. After the Supreme Court struck down PASPA, more than a dozen states legalized gambling. Within those states, betting on sports is.

1. It's time to relax and let BetUS coach you on how to bet on sports while you catch up on the latest sports betting news. We will shower you with tons of free NFL picks, NBA picks, and parlays for your favorite.
2. Legal sports betting is now available in nearly half of all US states, largely thanks to a pivotal 2018 decision from the US Supreme Court. SCOTUS that year struck down the Professional and Amateur Sports Protection Act (PASPA), paving the way for the expansion of state-regulated betting beyond the borders of Nevada.Once the undisputed capital of the sports.
3. Is betting legal? Gambling on sports in the USA online and offline was not allowed in the US until the federal ban was lifted on 14 May 2018. Some states have special laws governing gambling and sports betting like New Jersey and Pennsylvania. Reading up on state laws and limitations is a necessity when gambling in the U.

Check out our Latest Weekly Legal Sports Betting News Report from March 9th 2021 for the most recent industry information !

Keeping up with US Sports Betting News

In the US market, staying up-to-date is important as the national betting landscape is constantly evolving. The industry as a whole has only begun to transition towards legalization in the last few years.

The only developed sports betting market in the US is Nevada. Elsewhere, the 2018 Supreme Court decision to strike down the Professional & Amateur Sports Protection Act (PASPA) largely limited legalization.

Members of the legislature had a range of reactions to the move. Many embraced the decision, quickly moving to legalize and regulate sports betting within their jurisdictions.

Other states started conducting impact studies and assessing the legalization of sports betting. Negotiations with stakeholders are underway in states where gambling is only legal in tribal casinos. A few holdouts remain silent on the issue.

Across the country, many US sports betting bills are currently on the floor of state legislatures. Some of these bills have a real chance of becoming law. Others are first (or second) steps towards negotiating the finer points, such as taxes, revenue sharing, and regulatory policies.

There's a huge range of diversity in terms of the legal situation of US sports betting. That's why keeping up with the latest news is key.

States with Legal Sports Betting

The potential of sports betting legislation in the country has increased over the past couple of years. In 2017, sports betting was only legal in Nevada. A year later, Delaware, Mississippi, West Virginia and New Jersey legalized online sports betting. You can bet in New Jersey right now with our bet365 Bonus Code.

More states followed in quick succession, including New Mexico, Pennsylvania, and Rhode Island. In the first half of 2019, Tennessee, Montana, Iowa, Indiana, New York, Illinois, Arkansas, and New Hampshire legalized sports betting.

Later on, North Carolina, Oregon, Colorado, and Michigan joined the ranks of legal sports betting states. 2020 continued the trend, with Virginia, North Dakota, Wyoming, Louisiana, Maryland, and South Dakota adding themselves to that list.

Other states are still considering it, as legal proposals and bill drafts are being weighed by state officials across the nation. Keeping up with the latest legal developments in your state can be quite a challenge—let alone nationwide.

That's why we've put together a nifty interactive state-by-state map. It lets you know at a glance what's the current legal status of gambling across specific US states. We automatically update the map with the latest up-to-date information so take a look.

All Sports Betting Weekly Reports

Staying updated on the latest developments in US sports betting goes beyond knowing the law of the land. A vital part of being an informed gambler is keeping up with the news. Every day, keen-eyed fans can glean actionable information from a number of sources.

A lot of information is directly relevant to sports betting, such as the latest game scores, player trades, drafts, and player injuries. But not everything that's useful is obvious. From rumors about upcoming legislation to weather reports affecting a big game, somewhat random information can prove useful.

However, it can be hard to tell which pieces of news are worth your time and which are irrelevant. That's why we put together our weekly reports for sports betting fans. Each packs a curated selection of the most relevant, interesting, and eye-catching developments in sports betting.

Using our weekly reports, you can keep up with US sports betting news without using unnecessary effort. Look at our selection of weekly articles, presented below. It's your one-stop-shop for all things related to US sports betting.

US Sports Betting FAQ

Next up, we'll be fielding some common questions from users regarding US sports betting.

Is it legal to bet on sports in the US?

Yes, depending on your location. Betting on sports in the US was only legal in Nevada up until 2018. After the Supreme Court struck down PASPA, more than a dozen states legalized gambling. Within those states, betting on sports is completely legal and fully regulated.

Where can I bet on sports in the US?

With sports betting no longer barred at the federal level, many US states have already legalized and regulated the industry. The list of legal territories is constantly growing. To check on the legal status of sports betting in a specific state, check our interactive map above.

Can I bet on sports using my mobile device?

Yes, depending on your state. Not all states have implemented the same regulatory frameworks for sports betting. In some states, online sports betting and sports betting apps are abundant. In others, only retail sports betting is legal. Check the legal status of mobile betting in your state.

Can you use a credit card for sports betting?

Yes, though it depends on the operator. Current legislation allows users to make payments using a range of methods, including credit cards. This applies to both retail sportsbooks and online sports betting sites. Individual operators might not offer specific payment methods.

A certain global pandemic may have irreversibly defined sport in 2020, but it has also been a period in which sports betting was firmly established as a powerhouse player in the US.

Certainly, the only thing many in the sports industry were able to celebrate last year was the end of it. But as the sector lurched uncertainly into 2021, the close of a tumultuous 12 months only proved just how abundant, burgeoning and influential betting has become in the world's biggest sports market.

In October 2020, Americans legally bet an estimated US$3 billion on sports for the first time in a single month, according to the American Gaming Association. Sports betting revenue was up nationwide by 53.5 per cent year-over-year to US$237.5 million. In December alone, New Jersey set the national sports betting record for the fifth consecutive month, taking an eye-watering US$996.3 million in bets.

Naturally, the decimation of the global sporting calendar meant revenue for the broader gaming industry was down year-over-year, falling 33.5 per cent to US$24.12 billion by October. But it is a measure of betting's proliferation that six states – Colorado, Iowa, New Jersey, Ohio, Pennsylvania and South Dakota – generated more income from wagering for that month compared to a year ago.

Of course, this abundance of betting all stems from the downfall of the Professional and Amateur Sports Protection Act (PASPA), the law which effectively outlawed sports wagering across the US save for a few states including Nevada, the home of the gambling hotspot of Las Vegas.

Having been in place since 1992, PASPA was pushed aside in May 2018 when the US Supreme Court ruled in favour of New Jersey's law permitting wagering on sports, paving the way for other US states to do the same. Within six months, seven of them did so.

At the time of writing, 20 states had legalised sports betting, with a further six passing a bill on the matter. Industry analysts predict nearly 80 per cent of all US states will have some form of legal sports betting product on offer within a few years.

The PASPA decision had been expected for some time, ending more than 25 years of debate. Now, coming up to three years on from that monumental decision, what is being done by those looking to thrive in a multi-billion dollar market?

As would be expected, betting partnerships are booming. Big league franchises have inked lucrative, exclusive multi-year sportsbook deals, with Major League Baseball's (MLB) Chicago Cubs' contract with DraftKings reportedly worth around US$100 million alone.

The National Basketball Association (NBA) also reaffirmed its commitment in the space through extensions of its betting data partnerships with Genius Sports Group (GSG) and Sportradar, enabling the pair to continue distributing official league data to licensed operators in the US. The league currently has more than 20 sports betting partnerships with gambling companies, a number that is only set to rise.

'Our goal is to partner with every sportsbook in the United States,' Scott Kaufman-Ross, the NBA's senior vice president and head of fantasy and gaming, tells SportsPro.

'The industry, collectively, is now embracing the value of official data, particularly for in-play betting. The adoption of this has been substantial in the early years of sports betting here in the US and the importance of using official data for in-play betting is clearly recognised throughout the industry.'

Kaufman-Ross describes the NBA's commercial prospects in the field as developing 'very well', noting that leagues and teams can lean on their intellectual property (IP) to add further value to the betting industry, particularly gambling brands looking to establish themselves in the US. Among those brands is Unibet, part of the Malta-based Kindred Group, which currently works with the National Football League's (NFL) Philadelphia Eagles, the National Hockey League's (NHL) New Jersey Devils and Major League Soccer's (MLS) Philadelphia Union.

'All the teams have proved very keen to deliver an exciting partnership to drive engagement with their fans,' says Manuel Stan, senior vice president USA at Kindred. 'The best example is the blackjack game produced together with the Philadelphia Eagles, which is the first time in the US when a professional sports-themed casino game has launched.

'Sponsorships will remain a key part of our marketing mix in the next states we will be entering. As the leagues and the teams continue to show strong drive to utilise the partnerships to increase the fan engagement and innovate, we will continue to seek opportunities in this space.'

Evidently, competitions eager to tap fresh revenue streams in the wake of the Covid-19 financial fallout – MLB reportedly suffered US$3 billion in losses of the back of the curtailed 2020 season – will look to betting as a rich source. What does remain uncertain, though, is exactly where it sits within a sports organisation. It would be easy to view gambling solely as an income generator, but a multi-layered approach, incorporating fan engagement and marketing opportunities, seems part of the wider game plan.

'We want to meet the fans wherever they are and so, if [betting is] how they're choosing to engage, we want to support that,' says Kaufman-Ross. 'We've seen the data that shows people who play fantasy sports, people who bet on sports, they are some of our most engaged fans. They consume more content than traditional fans – they watch more games and for longer periods of time.

'We do think it's an opportunity to grow it as a business line and we've never shied away from the fact we think there's revenue to be generated. We think that it's appropriate for leagues to participate in the revenue that is generated from the use of our competitions and the product that the NBA and its players put out on the floor.'

Precisely how valuable the US sports betting market is remains up for debate. A report by Ibis World in 2018 roughly estimated that fully legal sports betting in the US would be worth an annual US$55 billion. In the same year, the American Gaming Association pegged the illegal gambling market at US$150 billion. Whatever it may be, even a minor investment could result in significant returns.

'One way to look at it is based on the marketing strategy of each operator,' says Stan. 'Let's use some high level estimates where operators look to spend between 30 per cent to 40 per cent of their revenues on marketing in their early years and ten per cent to 15 per cent of their marketing budgets on sponsorships.

'Let's assume a US$1 billion online sports betting market in 2021, then based on the variables above, we are looking at US$40 million to US$50 million a year already in 2021. I think it's fair to say it is a massive revenue opportunity for US sports.'

One of the key differences between the US and Europe is the fact that the sports world is revolving around data.

Manuel Stan

Broadcasters have been quick to take note. Perhaps the standout betting deal in 2020 saw NBC Sports pen a five-year agreement with PointsBet reportedly worth some US$500 million. The considerable outlay designates the Australia-based operator as the exclusive provider of odds, props and betting trends to the Comcast-owned media group's linear and digital platforms. With rights to premium properties like the Olympic Games, the NFL, the NHL, Premier League soccer, PGA Tour golf and Nascar, it's little wonder PointsBet saw NBC as the perfect partner to supercharge its US expansion.

Among others looking for a piece of the pie is FuboTV. The purchase of California-based technology startup Balto Sports in December marked the streaming platform's first move into the online sports wagering market as it aims to develop its own offering, rather than align with an established sports betting operator.

Best Us Sports Betting Sites

A chance for FuboTV to stand out, maybe, but all the demand has seen the introduction of betting focused broadcasts, featuring tailored commentary and odds-based graphics, to enhance the overall experience.

For its rescheduled 2019/20 season in Orlando, the NBA rolled out nine of these broadcasts on its various networks, a decision the league took as part of a larger initiative to innovate around game telecasts as different fan groups seek more tailored experiences. One of those innovations was the betting-focused NBA BetStream, a new alternative broadcast featuring overlays of real-time betting odds powered by league partner BetMGM.

'Personalisation is a trend that we see not just across sport but across the broader media landscape,' says Kaufman-Ross. 'Betting became one of the natural segments to experiment with. Since we know that a lot of our fans are consuming NBA content through a sports betting lens, let's create a telecast that is specifically tailored to them.

'It was very much a ‘version 1.0'. The next step is building in more interactive features where you have digital overlays that present live updating information. It is definitely something we are excited about and we plan to do more of and enhance the experience over time.'

Sports Betting Usa Legal

Notably, the='>Gambling brands are facing tougher restrictions in the UK and a potential outright ban on sports sponsorship

For fans of the PGA Tour and European Tour, IMG Arena's Golf Event Centre delivers immersive viewing through the use of live interactive leaderboards and group displays. It also provides detailed information for players on every hole, coupled with digital representations of courses all the way down to every bunker and blade of grass.

While undoubtedly impressive from a technology standpoint, IMG is looking to appeal to consumers in the US, and further afield, by offering the chance for more in-play bets to sit alongside the live viewing experience. Golf, in particular, lags behind on this front.

'Our information shows that about 95 per cent of all betting on golf is pre-event,' reveals Max Wright, IMG Arena's senior vice president, commercial. 'For the vast majority of other sports, the live betting action is now north of 60 per cent of the total betting revenue. That shows that there is an environment where, if you can bring a shot-by-shot and immersive live experience for betting on golf to a consumer, there is the potential for the share of revenue to rebalance and be much more equal.'

Thesetext-align: center;'='>

It all leads to two thoughts. Firstly, will the US market evolve to mirror the plethora of bookies seen in Europe? Secondly, is current regulation in the country sufficient enough to prevent over-saturation? For Wright, it is still too early to tell conclusively.

'We're less than a couple of years into this now and during this period we've had the pandemic, which has created an unusual set of circumstances,' he says. 'I think that, before too long, we'll get to a situation where the overwhelming majority of the US has regulated and from there we're in a position to understand what a mature and maturing market is going to look like.

'What we've seen historically in other territories is that sports that may not have been traditionally well followed have become fantastic sports from a live betting point of view because of the fact that they are available, they're easy to follow, their scoring systems are not hard to get to grips with, and that brings in fans.

Keeping up with US Sports Betting News

In the US market, staying up-to-date is important as the national betting landscape is constantly evolving. The industry as a whole has only begun to transition towards legalization in the last few years.

The only developed sports betting market in the US is Nevada. Elsewhere, the 2018 Supreme Court decision to strike down the Professional & Amateur Sports Protection Act (PASPA) largely limited legalization.

Members of the legislature had a range of reactions to the move. Many embraced the decision, quickly moving to legalize and regulate sports betting within their jurisdictions.

Other states started conducting impact studies and assessing the legalization of sports betting. Negotiations with stakeholders are underway in states where gambling is only legal in tribal casinos. A few holdouts remain silent on the issue.

Across the country, many US sports betting bills are currently on the floor of state legislatures. Some of these bills have a real chance of becoming law. Others are first (or second) steps towards negotiating the finer points, such as taxes, revenue sharing, and regulatory policies.

There's a huge range of diversity in terms of the legal situation of US sports betting. That's why keeping up with the latest news is key.

States with Legal Sports Betting

The potential of sports betting legislation in the country has increased over the past couple of years. In 2017, sports betting was only legal in Nevada. A year later, Delaware, Mississippi, West Virginia and New Jersey legalized online sports betting. You can bet in New Jersey right now with our bet365 Bonus Code.

More states followed in quick succession, including New Mexico, Pennsylvania, and Rhode Island. In the first half of 2019, Tennessee, Montana, Iowa, Indiana, New York, Illinois, Arkansas, and New Hampshire legalized sports betting.

Later on, North Carolina, Oregon, Colorado, and Michigan joined the ranks of legal sports betting states. 2020 continued the trend, with Virginia, North Dakota, Wyoming, Louisiana, Maryland, and South Dakota adding themselves to that list.

Other states are still considering it, as legal proposals and bill drafts are being weighed by state officials across the nation. Keeping up with the latest legal developments in your state can be quite a challenge—let alone nationwide.

That's why we've put together a nifty interactive state-by-state map. It lets you know at a glance what's the current legal status of gambling across specific US states. We automatically update the map with the latest up-to-date information so take a look.

All Sports Betting Weekly Reports

Staying updated on the latest developments in US sports betting goes beyond knowing the law of the land. A vital part of being an informed gambler is keeping up with the news. Every day, keen-eyed fans can glean actionable information from a number of sources.

A lot of information is directly relevant to sports betting, such as the latest game scores, player trades, drafts, and player injuries. But not everything that's useful is obvious. From rumors about upcoming legislation to weather reports affecting a big game, somewhat random information can prove useful.

However, it can be hard to tell which pieces of news are worth your time and which are irrelevant. That's why we put together our weekly reports for sports betting fans. Each packs a curated selection of the most relevant, interesting, and eye-catching developments in sports betting.

Using our weekly reports, you can keep up with US sports betting news without using unnecessary effort. Look at our selection of weekly articles, presented below. It's your one-stop-shop for all things related to US sports betting.

US Sports Betting FAQ

Next up, we'll be fielding some common questions from users regarding US sports betting.

Is it legal to bet on sports in the US?

Yes, depending on your location. Betting on sports in the US was only legal in Nevada up until 2018. After the Supreme Court struck down PASPA, more than a dozen states legalized gambling. Within those states, betting on sports is completely legal and fully regulated.

Where can I bet on sports in the US?

With sports betting no longer barred at the federal level, many US states have already legalized and regulated the industry. The list of legal territories is constantly growing. To check on the legal status of sports betting in a specific state, check our interactive map above.

Can I bet on sports using my mobile device?

Yes, depending on your state. Not all states have implemented the same regulatory frameworks for sports betting. In some states, online sports betting and sports betting apps are abundant. In others, only retail sports betting is legal. Check the legal status of mobile betting in your state.

Can you use a credit card for sports betting?

Yes, though it depends on the operator. Current legislation allows users to make payments using a range of methods, including credit cards. This applies to both retail sportsbooks and online sports betting sites. Individual operators might not offer specific payment methods.

A certain global pandemic may have irreversibly defined sport in 2020, but it has also been a period in which sports betting was firmly established as a powerhouse player in the US.

Certainly, the only thing many in the sports industry were able to celebrate last year was the end of it. But as the sector lurched uncertainly into 2021, the close of a tumultuous 12 months only proved just how abundant, burgeoning and influential betting has become in the world's biggest sports market.

In October 2020, Americans legally bet an estimated US$3 billion on sports for the first time in a single month, according to the American Gaming Association. Sports betting revenue was up nationwide by 53.5 per cent year-over-year to US$237.5 million. In December alone, New Jersey set the national sports betting record for the fifth consecutive month, taking an eye-watering US$996.3 million in bets.

Naturally, the decimation of the global sporting calendar meant revenue for the broader gaming industry was down year-over-year, falling 33.5 per cent to US$24.12 billion by October. But it is a measure of betting's proliferation that six states – Colorado, Iowa, New Jersey, Ohio, Pennsylvania and South Dakota – generated more income from wagering for that month compared to a year ago.

Of course, this abundance of betting all stems from the downfall of the Professional and Amateur Sports Protection Act (PASPA), the law which effectively outlawed sports wagering across the US save for a few states including Nevada, the home of the gambling hotspot of Las Vegas.

Having been in place since 1992, PASPA was pushed aside in May 2018 when the US Supreme Court ruled in favour of New Jersey's law permitting wagering on sports, paving the way for other US states to do the same. Within six months, seven of them did so.

At the time of writing, 20 states had legalised sports betting, with a further six passing a bill on the matter. Industry analysts predict nearly 80 per cent of all US states will have some form of legal sports betting product on offer within a few years.

The PASPA decision had been expected for some time, ending more than 25 years of debate. Now, coming up to three years on from that monumental decision, what is being done by those looking to thrive in a multi-billion dollar market?

As would be expected, betting partnerships are booming. Big league franchises have inked lucrative, exclusive multi-year sportsbook deals, with Major League Baseball's (MLB) Chicago Cubs' contract with DraftKings reportedly worth around US$100 million alone.

The National Basketball Association (NBA) also reaffirmed its commitment in the space through extensions of its betting data partnerships with Genius Sports Group (GSG) and Sportradar, enabling the pair to continue distributing official league data to licensed operators in the US. The league currently has more than 20 sports betting partnerships with gambling companies, a number that is only set to rise.

'Our goal is to partner with every sportsbook in the United States,' Scott Kaufman-Ross, the NBA's senior vice president and head of fantasy and gaming, tells SportsPro.

'The industry, collectively, is now embracing the value of official data, particularly for in-play betting. The adoption of this has been substantial in the early years of sports betting here in the US and the importance of using official data for in-play betting is clearly recognised throughout the industry.'

Kaufman-Ross describes the NBA's commercial prospects in the field as developing 'very well', noting that leagues and teams can lean on their intellectual property (IP) to add further value to the betting industry, particularly gambling brands looking to establish themselves in the US. Among those brands is Unibet, part of the Malta-based Kindred Group, which currently works with the National Football League's (NFL) Philadelphia Eagles, the National Hockey League's (NHL) New Jersey Devils and Major League Soccer's (MLS) Philadelphia Union.

'All the teams have proved very keen to deliver an exciting partnership to drive engagement with their fans,' says Manuel Stan, senior vice president USA at Kindred. 'The best example is the blackjack game produced together with the Philadelphia Eagles, which is the first time in the US when a professional sports-themed casino game has launched.

'Sponsorships will remain a key part of our marketing mix in the next states we will be entering. As the leagues and the teams continue to show strong drive to utilise the partnerships to increase the fan engagement and innovate, we will continue to seek opportunities in this space.'

Evidently, competitions eager to tap fresh revenue streams in the wake of the Covid-19 financial fallout – MLB reportedly suffered US$3 billion in losses of the back of the curtailed 2020 season – will look to betting as a rich source. What does remain uncertain, though, is exactly where it sits within a sports organisation. It would be easy to view gambling solely as an income generator, but a multi-layered approach, incorporating fan engagement and marketing opportunities, seems part of the wider game plan.

'We want to meet the fans wherever they are and so, if [betting is] how they're choosing to engage, we want to support that,' says Kaufman-Ross. 'We've seen the data that shows people who play fantasy sports, people who bet on sports, they are some of our most engaged fans. They consume more content than traditional fans – they watch more games and for longer periods of time.

'We do think it's an opportunity to grow it as a business line and we've never shied away from the fact we think there's revenue to be generated. We think that it's appropriate for leagues to participate in the revenue that is generated from the use of our competitions and the product that the NBA and its players put out on the floor.'

Precisely how valuable the US sports betting market is remains up for debate. A report by Ibis World in 2018 roughly estimated that fully legal sports betting in the US would be worth an annual US$55 billion. In the same year, the American Gaming Association pegged the illegal gambling market at US$150 billion. Whatever it may be, even a minor investment could result in significant returns.

'One way to look at it is based on the marketing strategy of each operator,' says Stan. 'Let's use some high level estimates where operators look to spend between 30 per cent to 40 per cent of their revenues on marketing in their early years and ten per cent to 15 per cent of their marketing budgets on sponsorships.

'Let's assume a US$1 billion online sports betting market in 2021, then based on the variables above, we are looking at US$40 million to US$50 million a year already in 2021. I think it's fair to say it is a massive revenue opportunity for US sports.'

One of the key differences between the US and Europe is the fact that the sports world is revolving around data.

Manuel Stan

Broadcasters have been quick to take note. Perhaps the standout betting deal in 2020 saw NBC Sports pen a five-year agreement with PointsBet reportedly worth some US$500 million. The considerable outlay designates the Australia-based operator as the exclusive provider of odds, props and betting trends to the Comcast-owned media group's linear and digital platforms. With rights to premium properties like the Olympic Games, the NFL, the NHL, Premier League soccer, PGA Tour golf and Nascar, it's little wonder PointsBet saw NBC as the perfect partner to supercharge its US expansion.

Among others looking for a piece of the pie is FuboTV. The purchase of California-based technology startup Balto Sports in December marked the streaming platform's first move into the online sports wagering market as it aims to develop its own offering, rather than align with an established sports betting operator.

Best Us Sports Betting Sites

A chance for FuboTV to stand out, maybe, but all the demand has seen the introduction of betting focused broadcasts, featuring tailored commentary and odds-based graphics, to enhance the overall experience.

For its rescheduled 2019/20 season in Orlando, the NBA rolled out nine of these broadcasts on its various networks, a decision the league took as part of a larger initiative to innovate around game telecasts as different fan groups seek more tailored experiences. One of those innovations was the betting-focused NBA BetStream, a new alternative broadcast featuring overlays of real-time betting odds powered by league partner BetMGM.

'Personalisation is a trend that we see not just across sport but across the broader media landscape,' says Kaufman-Ross. 'Betting became one of the natural segments to experiment with. Since we know that a lot of our fans are consuming NBA content through a sports betting lens, let's create a telecast that is specifically tailored to them.

'It was very much a ‘version 1.0'. The next step is building in more interactive features where you have digital overlays that present live updating information. It is definitely something we are excited about and we plan to do more of and enhance the experience over time.'

Sports Betting Usa Legal

Notably, the='>Gambling brands are facing tougher restrictions in the UK and a potential outright ban on sports sponsorship

For fans of the PGA Tour and European Tour, IMG Arena's Golf Event Centre delivers immersive viewing through the use of live interactive leaderboards and group displays. It also provides detailed information for players on every hole, coupled with digital representations of courses all the way down to every bunker and blade of grass.

While undoubtedly impressive from a technology standpoint, IMG is looking to appeal to consumers in the US, and further afield, by offering the chance for more in-play bets to sit alongside the live viewing experience. Golf, in particular, lags behind on this front.

'Our information shows that about 95 per cent of all betting on golf is pre-event,' reveals Max Wright, IMG Arena's senior vice president, commercial. 'For the vast majority of other sports, the live betting action is now north of 60 per cent of the total betting revenue. That shows that there is an environment where, if you can bring a shot-by-shot and immersive live experience for betting on golf to a consumer, there is the potential for the share of revenue to rebalance and be much more equal.'

Thesetext-align: center;'='>

It all leads to two thoughts. Firstly, will the US market evolve to mirror the plethora of bookies seen in Europe? Secondly, is current regulation in the country sufficient enough to prevent over-saturation? For Wright, it is still too early to tell conclusively.

'We're less than a couple of years into this now and during this period we've had the pandemic, which has created an unusual set of circumstances,' he says. 'I think that, before too long, we'll get to a situation where the overwhelming majority of the US has regulated and from there we're in a position to understand what a mature and maturing market is going to look like.

'What we've seen historically in other territories is that sports that may not have been traditionally well followed have become fantastic sports from a live betting point of view because of the fact that they are available, they're easy to follow, their scoring systems are not hard to get to grips with, and that brings in fans.

'I think what we'll see is a broadening of the revenue base not just on the core four, five or six sports that tend to have been successful in the US. Then it's down to the quality of product and the ability of the brand to sustain that evolution and retain the engagement of their consumers in the long-term.'

Betting Sport Spread

Inevitably, operators and US sports' stakeholders will look to more mature markets – either for insight or as a cautionary tale. Irrespective of one's own views on gambling, the country is on course to be at the forefront of in-playarticle__image>